Increasingly, consumers and employees prefer to do business with community-conscious and proactive companies with philanthropic programs. Creating a Corporate Social Responsibility (CSR) initiative can not only help your company boost profits and build a loyal customer base, but also attract and retain employees. This educational program will help you learn how to set up a CSR program that supports your giving while building your brand.

This educational session will cover:

• What is Corporate Social Responsibility (CSR)? And why establish one?
• How to apply the DPTD (Dollars, People, Time, Donations) framework to maximize your company’s impact. Identify how and where your business can contribute now and in the future.
• The importance of creating an impact mission that fuels your profit objectives and brand through shared examples of impact missions, metrics, and marketing from businesses of all sizes.
• Overview of CFAAC Corporate Advised Funds. Listen to fundholders share how they use this type of fund.
• Best practices in conceptualizing your CSR program.

INTRODUCTION:

Jennifer Lagrotteria, CFAAC Director of Philanthropic Resources

As Director of Philanthropic Resources at CFAAC, Jennifer works with individuals, families, and businesses to fulfill their philanthropic goals. She has a unique background with more than 30 years of experience in both the for-profit and nonprofit sectors. Prior to CFAAC, Jennifer was a Major Gifts Officer at the Luminis Health Anne Arundel Medical Center Foundation. And before that, she was Director of Resource Development for The Boys & Girls Clubs of Annapolis & Anne Arundel County (BGCAA). While at BGCAA, Jennifer created and facilitated the annual fundraising plan, supervised all marketing, and managed annual fundraising events including the prestigious Youth of the Year Awards Celebration.

PRESENTER:

Wendie Veloz, Founder of Wendie Veloz Enterprises, LLC (WVE) and Social Entrepreneur

Wendy is the founder of WVE, an organization dedicated to creating sustainable solutions for social issues through community development, mental health awareness, and educational programs. With more than 20 years of experience in social work and innovative problem-solving, Wendie has been recognized for her ability to empower individuals and communities. Her work emphasizes long-term positive change, collaboration with local organizations, and the holistic well-being of both teams and leaders. Wendie is also the host of the Social Impact Level Up podcast, where she interviews social entrepreneurs and change agents, offering insights and strategies for driving social impact.